Today’s modern age everyone is looking to drive traffic on their site as much as possible. There are different ways one of them is through
landing page design. If you are selling a product or service you need LEADS and landing page is the key. Create a different color opt-in box that attract attention and your landing should be elegant enough forcing people to fill the opt-in. Once you get the relevant leads you have good chance to start email marketing and at that point conversion starts. Your landing page must provide customized sales pitch for the visitor. A well designed landing page always gives you higher conversion rate than simply throwing away people to your main website page. Try to give visitors exactly what they are looking for and always avoid irrelevant content and images.
Let me define some points you can follow to create Killer Landing page.
1. Nice and Clean Layout
If you want your Landing page to convert and brings traffic then put RISING headline, STRONG HERO SHOT, UNIQUE CONTENT, TESTIMONIALS and CLEAR CALL TO ACTION
2. Short sign-up or opt-in Form
(Make sure you don’t ask much, try to avoid dropdown and use checkboxes. Use name, address, phone, and email and message fields.
3. Short copy
Your landing page should not look like novel or long article. Try to write to the point copy only put relevant data)
4. A/B testing for CTR measure
Design 2 Landing page for testing and use the One that bring higher conversion)
5. CLEAR IN YOUR GOAL
Try to be as clear as possible in your GOAL, the services you are offering, use clear product image and avoid putting dummy text as this results conversion lost.
Conclusion: To sum up the above article a Landing page should be well organized based on the mentioned points. You should have strong headings so that reader that much interest to read all the content related to your services or product. Use form with strong call to Action and try to put arrow point towards opt-in. Strong hero shot will be another key to an elegant
custom landing page design. Try to avoid irrelevant data as this result in HIGH BOUNCE rate that is not good for conversion and most importantly be clear in your goal. You can also do A/B testing this means same landing page but different layout
logo design including Images etc.
For more detials
http://www.logo-genie.com
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